Women’s Wear Daily announced our launch as the official AI shadefinder of e.l.f Beauty. Early on, results were very positive: more than half who use the shade finder add to their digital shopping bag, and app downloads increased by more than 30 percent in the first month following the launch in June.
The partnership along with how illuminateAI is addressing one of the biggest pain points in beauty and e-commerce, is detailed in the piece.
IlluminateAI’s CEO and co-founder, Konrad Jarausch also explains how IlluminateAI is the first company to make professional-grade pigmentation and undertone measurements accessible to consumers via a smartphone, which was previously only possible with expensive lab equipment.
The illuminateAI shadefinder is accessible through the e.l.f app as well as through QR codes at retail shelves where e.l.f products are sold.
Read more at Women’s Wear Daily.