IlluminateAI was included in a recent Beauty Matter piece about AI shade finder technology. In the story, written by John Kell, founders, including Konrad Jarausch, agree that the camera is at the crux of where accurate color matching lies.
Our physics breakthrough addresses the smart phone camera’s limitations, but the innovation doesn’t stop there. With more accurate data, AI is able to better analyze and assess a customer’s skin tone for product recommendation.
“AI is dependent on data,” says Jarausch in the Beauty Matter piece. “If you don’t have good input data, then AI is very limited. And that’s one of the challenges in the beauty space today. That’s really the area we are focused on.”
Read more about how brands and illuminateAI are approaching AI shade matching and bringing true, science-backed personalization to beauty.