What if we could know and trust what we see online and in the physical world? How would that change the choices we make? What if we could rely upon AI to turn sight into certainty?
What if we could search with our cameras, based not only on what we see but on the ability to know the precise color and composition of objects? Imagine shopping online and finding exactly the right beauty products for you. Using your smartphone to tell whether a designer handbag is authentic or a fake? How would our lives change if we could scan a mole on our skin, send the data to our doctor and learn if we needed further care?
illuminateAI was born to turn seeing into knowing and knowing into visual AI that delivers answers you trust.
Our technology breakthrough revolutionizes image capture to change the way we see, shop and decide. We transform cameras from picture-takers into powerful measurement tools to generate trustworthy data that changes the way we see and understand the world.
How? This is where we turn technical: We are the first in the world to enable smartphones to measure color and how objects reflect light. This multispectral imaging – measuring how objects reflect light – is what allows smartphones to become smart explorers on our behalf – to capture and decipher the chemistry and materials properties of objects around us. Unlike conventional selfies and photographs which only capture appearance, our active illuminant software studies objects in a scene to deliver accurate information about color and composition. Our visual AI algorithms turn this multi-spectral data into the information we need on the devices we carry to help us make our most important decisions.
CEO and co-founder of illuminateAI Konrad Jarausch testing the technology in the lab.
So what does that mean in real life? There is a lot of talk about how AI will change our world in the future. But we are using AI today, right now, to address real pain points and deliver real value. Our first products are already revolutionizing the $500 billion beauty industry by changing the way cameras and AI see and know skin, and delivering data which transforms the relationship among consumers, brands and retailers.
Today the beauty industry remains in the Blockbuster video store era; beauty consumers have to go to the mall or to an Ulta or Sephora to find the products right for them. E-commerce is the fastest growing segment in beauty but conversion rates and customer satisfaction scores are low, and returns are high. Our breakthrough software transforms beauty e-commerce by accurately measuring skin tone and condition; and our expert-trained AI algorithms use this data to recommend the best beauty products for you. No more drawers full of the wrong shade of makeup – now you can take selfies with our software and instantly get product recommendations exactly right for you.
We emerged from stealth in June 2025, launching our first product with our partner e.l.f. Beauty, the market-leading, Gen Z beauty innovator. Soon after, we launched an in-store solution with the French heritage luxury brand Clarins. We saw the impact immediately, with e.l.f experiencing a 3x increase in conversions. (E.l.f. Beauty Sees Higher Conversions With This AI Shade Finder).
Beauty is only the beginning of this visual frontier. Next up: skincare, dermatology, telemedicine and security, industries where accuracy and trust are mission critical.
Bringing this technology to light is personal to me. IlluminateAI is the culmination of my two decades as a scientist, spectroscopist and entrepreneur. Now, we are solving the huge challenge of making visual AI real, commercially powerful and accessible to everyone.
We bring light and insight to this next frontier of AI. We’re excited for you to join us on this journey. Trustworthy visual AI is within sight.